CONTEXT
After barely 2 years since its launch, socios.com already has more than 130 partner teams and leagues and 1,5 million members have already joined the community.
For its first promotional campaign, the brand has joined forces with the independent creative agency WILLIE BEAMEN.
OUR ANSWER
This brand campaign, with the slogan "Be more than a fan», aims to recruit a new generation of fans by presenting the range of benefits offered to Fan Token holders.
A real visual roller coaster, the film features Alessandro Del Piero revealing the superpowers to which every fan now has access to when using socios.com. This includes writing their own messages where the team players will see them, choosing the jersey for the next game, the music for the players entrance, the supporters’ song in the stadium, even the players celebration for their next goal…
This 90s Italian football legend introduces Lionel Messi as the brand's new global ambassador.
An ultra-dynamic, ultra-rhythmic, film that transcribes (channels) all the energy of this new generation of fans, committed more than ever in their favorite team.
After barely 2 years since its launch, socios.com already has more than 130 partner teams and leagues and 1,5 million members have already joined the community.
For its first promotional campaign, the brand has joined forces with the independent creative agency WILLIE BEAMEN.
This brand campaign, with the slogan "Be more than a fan», aims to recruit a new generation of fans by presenting the range of benefits offered to Fan Token holders.
A real visual roller coaster, the film features Alessandro Del Piero revealing the superpowers to which every fan now has access to when using socios.com. This includes writing their own messages where the team players will see them, choosing the jersey for the next game, the music for the players entrance, the supporters’ song in the stadium, even the players celebration for their next goal…
This 90s Italian football legend introduces Lionel Messi as the brand's new global ambassador.
An ultra-dynamic, ultra-rhythmic, film that transcribes (channels) all the energy of this new generation of fans, committed more than ever in their favorite team.
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