BACKGROUND
The agency came up with a campaign, “Like Father, Like Son”, representing all things a father passes on to his son. To better illustrate this campaign and its context, Willie Beamen has reached out to rugby professionals.
OUR ANSWER
2019, the year dedicated to the Rugby World Cup happening in Japan, represented the perfect opportunity for WB and Saint Albray to cast Vincent Clerc, a French rugby legend.
The agency directed a film, following the “Like Father, Like Son” slogan, showcasing Vincent Clerc teaching his son Victor the rules of the game.
The agency came up with a campaign, “Like Father, Like Son”, representing all things a father passes on to his son. To better illustrate this campaign and its context, Willie Beamen has reached out to rugby professionals.
2019, the year dedicated to the Rugby World Cup happening in Japan, represented the perfect opportunity for WB and Saint Albray to cast Vincent Clerc, a French rugby legend.
The agency directed a film, following the “Like Father, Like Son” slogan, showcasing Vincent Clerc teaching his son Victor the rules of the game.
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