BACKGROUND
LIDL has always emphasized the importance of eating well, and therefore decided to center its new campaign around it.
OUR ANSWER
LIDL unveils its new digital communication campaign, imagined and put together by WILLIE BEAMEN, centered around a very specific topic: healthy eating.
Indeed, the brand wants to teach parents that eating healthy does not have to be expensive. This topic is brought on through a web-serie made of 4 episodes, in which plays French handball icon Nikola Karabatic.
LIDL has always emphasized the importance of eating well, and therefore decided to center its new campaign around it.
LIDL unveils its new digital communication campaign, imagined and put together by WILLIE BEAMEN, centered around a very specific topic: healthy eating.
Indeed, the brand wants to teach parents that eating healthy does not have to be expensive. This topic is brought on through a web-serie made of 4 episodes, in which plays French handball icon Nikola Karabatic.
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