In Munich, Allianz announced the signature of its worldwide partnership with the Olympic Games (2021-2028). Aside from the speeches presenting the objectives and goals of this partnership, the chosen announcement format was to screen a film produced by WILLIE BEAMEN's teams:

The film : Discover the film

The 55-second film is currently being broadcast on social media and through images depicting this new communication approach for ALLIANZ.

The creative strategy is based on the motto of the modern Olympic games, comprising 3 Latin words, “Citius, Altius, Fortius” which means “faster, higher, stronger.”
Cette devise est, d’une certaine façon, un résumé de notre monde moderne, où l’innovation et la technologie changent nos modes de vie.

In a way, this motto sums up our modern world, where innovation and technology have changed the way we live.

To make the connection between this view of the world, the Olympic values and the brand identity, the world's leading insurance company has added the word: ‘together.’

WILLIE BEAMEN is already a partner of Allianz as part of the activations and experiential marketing for Formula E in 2018, this campaign extends the scope of its work with the German brand. In addition, Allianz renewed its trust in WILLIE BEAMEN for Formula E for the 2018/2019 season and for the Drone Race League.

 

PRODUCTION

TV PROD: Yaël Eligoulachvili

Post-Production: Firm

Sound Production: Benzene

AGENCY

Creative Director: Nicolas Moreau

Artistic Director: Florian Court

Sales Team: Nicolas de Fautereau et Pierre Kerguelen