CONTEXT
In a market where 18-25 year-olds are driving growth, UNIBET may have a winning positioning if the brand manages to develop its reputation while celebrating the certitudes of a Mbappé generation on whom everything, but especially victory smiles.
THE SOLUTION
In a world of constraints, UNIBET plays the identification card and celebrates the audacity of a generation who, as we are constantly being told, is going to change the world. ‘Born to win,’ its new strapline, resonates like a war cry, and is the common thread for an integrated campaign: posters, television and web.
In a market where 18-25 year-olds are driving growth, UNIBET may have a winning positioning if the brand manages to develop its reputation while celebrating the certitudes of a Mbappé generation on whom everything, but especially victory smiles.
In a world of constraints, UNIBET plays the identification card and celebrates the audacity of a generation who, as we are constantly being told, is going to change the world. ‘Born to win,’ its new strapline, resonates like a war cry, and is the common thread for an integrated campaign: posters, television and web.
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